Vietnam SEO. The cutthroat competition among OTT apps kicks off.
– Too many firms have jumped into the OTT market, both domestic and foreign, which have spent multi billions of dong to advertise the apps. Only those who can spend money like water can win the competition.
The communication race
Though Zalo of VNG is inferior to Kakao Talk (Kakao Corp) and Line (NHN) in the financial capability, it still has more professional and effective communication method with the articles on newspapers and entries on blogs.
Especially, VNG successfully used some tricks to lure more users. The story about Ngoc Trinh, a hot girl, uses Zalo, has caught the attention of the young users.
However, VNG seems to be the only Vietnamese enterprise which has the sufficient financial capability to run a race with foreign competitors.
The Vietnamese VTC, though having joined the race, are in the 50-50 cooperation with Kakao Talk.
Nguyen The Tan, Deputy General Director of VC Corp, has noted that too many firms have joined the OTT market which have spent huge money to advertise their services
while the business model remains unclear, the market has become overloaded, and the investment rate is overly big.
He admitted that VC Corp is still not powerful enough to confront the big guys, though it knows the market is really attractive.
Sources said that VNG could sign the contracts on running communication campaigns at “reasonable fees,” because it keeps good relations with the press, bloggers and the celebrities.
Meanwhile, the foreign competitors don’t have this advantage. Therefore, they have to pay much higher for communication campaigns.
Line app has been cited as the typical example showing how foreign big guys spent money on branding.
However, observers have noted that when Line ran noisy
Different from Facebook ads or Banner …, SEO is understood as an active marketing channel, in other words when the user types a keyword to search for it, they have already been in demand for products and services. As a result, the conversion rate(CVR) of the organic search channel are very high compared to other inactive advertising channels (Users may see the banner but it is not so sure whether they are looking for that product or service, consequently CTR is lower). In Vietnam, the percentage of people using Google to search for keywords account for more than 90%, so keywords and search volume data of Google is always the most accurate. In SEO, keyword planning plays a crucial role to the success or failure of the campaign, if the chosen keywords are too difﬁcult, it will cost a lot of time and money to implement SEO, or in case the chosen keywords are searched by no one, it is impossible to create any business efficiency.
Meanwhile, the articles on mass media were not special enough to show the outstanding features of the OTT app. Line’s stickers have been copied easily which could not help attract long term users.
Kakao Talk’s communication campaigns prove to be even more ineffective than Line’s. There has been no meeting with the local press.
A lot of science and IT reporters even don’t know what agency to contact to get information about its activities.
Though Kakao Talk was ranked on the high position in April, observers think that it would fall in grade once the advertisement campaign is over.
Meanwhile, to some extend, people can feel the problems in the cooperation among Kakao, VTC Online and media agency.
It seems that the OTT app providers have not done much to make their brands more easily approachable to users.
When searching on Google with popular key words such as “nhan tin mien phi” (free messaging), or “goi dien mien phi” (free calling)
one would see that the first results do not show the names of the apps.
The SEO (search engine optimization) method has just only been applied by groupon websites such as muachung, hotdeal or nhommua.
The quality competition
Vietnamese users once highly appreciated WeChat, the Chinese app, for its convenience. However, WeChat has fallen down in the ranking because of its origin from China.
There’s nothing to complain about the quality of Zalo, but the color is pale and the stickers are not really excellent like the ones of Line or Kakao Talk.
Meanwhile, users have recently complained that Line and Kakao Talk seem to be heavier than Whatsapp or Viber.
PetroVietnam win Golden Racket
–PetroVietnam managed to bag two gold medals at the Golden Racket International Table Tennis Tournament, which ended in HCM City on Sunday.
The Ha Noi-based team beat South Korea B by 3-1 to win the men's team title at the 4,000-seat Phan Dinh Phung Gymnasium.
Playing on a new loan contract, Zhang Kuo put PetroVietnam in the lead with a 3-0 (11-9, 11-3, 11-2) win over Seo Young-gyun
in the first match before fellow countryman Yang Ce beat Seo Myoung-duck by 3-0 (11-4, 10-12, 11-4, 11-7) in the second match.
In the third match, Lee Chang-joon defeated two-time Olympian Doan Kien Quoc by 3-1 (8-11, 11-4, 11-7, 11-6)
while China's Yang Ce overpowered Seong Young-gyun by 3-0 (11-5, 11-6, 11-9) in the fourth match to add another convincing win for PetroVietnam.
Yang Ce triumphed in the men's singles with a 4-2 win over South Korean Kang Dong-hoon on Sunday.
During the women's singles, Lee Hyo-shim beat Kim Ga-young by 4-1 in an all-South Korean women's final while, in the women's team final, Japan beat South Korea A by 3-1 to grab the title.
Viet Nam's rising star Dinh Quang Linh, together with partner Mai Hoang My Trang
clinched the mixed doubles title after crushing Japan's Sawahat Masataka and Tsuchida Mika by 3-0 (11-5, 11-9, 11-6) in the final.
The men's doubles title went to Kang Dong-hoon and Lee
while Nathana Komwong and Anisara Muangsuk from Thailand won the women's doubles.
The annual event, run by the HCM City Table Tennis Federation (HTTF) for the last 24 years, was recognised as an official International Table Tennis Federation event in 2009.
Vietnam announces newly-elected NA deputies
– The National Election Council last Friday announced the lists of 500 deputies to the 13th National Assembly (NA) and 303,656 deputies to People’s Councils at all levels for the 2011-2016 term.
Among the NA candidates, 333 are elected for the first time, 229 are university post graduates, 262 university graduates
78 from ethnic minority groups, 122 women, 42 non-party members, 62 aged under 40 and four self-nominated candidates.
That is a record for successful independent candidates in NA history as there was only one in the 12th NA.
Deputy Prime Minister Nguyen Sinh Hung won 95.51% of the votes while Prime Minister Nguyen Tan Dung won 95.38%.
Party General Secretary and Chairman of the current National Assembly Nguyen Phu Trong was re-elected with 85.63% of the votes.
Permanent member of the Party Central Committee’s Secretariat Truong Tan Sang, vice president Nguyen Thi Doan
the three vice chairpersons of the 12th NA, Uong Chu Luu, Huynh Ngoc Son and Tong Thi Phong, were also re-elected.
There are 12 ministers in the list,